Build confidence with conversation starters Use the following prompts and talking points to get the discussion moving in the right direction: Who do you love and what plans have you made to protect them? Let’s discuss their needs and consequences if they were to lose your income. You’ve probably secured enough homeowner’s insurance coverage to replace your home, correct? Of course, no amount of money can replace your life, but what about replacing your income for the ones you love if something were to happen to you? You’ve built quite a business for yourself and your family. How are you and your partner going to maintain the business if something happens to one of you? What is your business continuation plan? I know you took the important step of getting life insurance several years ago. Has your [lifestyle, work, business, family situation] changed since then? Have you reviewed your life insurance coverage since the change(s)? Are there any changes you think you need to make? Make the pivot “Based on what you’re saying, you might benefit from life insurance, let's explore it.” Looking for another way to start the life insurance conversation? Share this quiz with clients ahead of your next meeting. Download quiz For Financial Professional Use Only. Not for Use With Consumers. 7