Start the conversation with confidence It takes practice to start a conversation about life insurance that flows naturally. Rest assured, we're here to help and guide you with these tips and suggestions as you work to develop a strategy that feels right for you. Add life insurance to the agenda This sets a clear expectation that you will be talking about their life insurance needs while discussing their overall financial portfolio. Reference your identifying opportunities worksheet Review how recent life changes might affect your client's life insurance needs. Ask questions that relate to their financial strategy For example, “Have you considered how your family would cover the mortgage if you weren’t around?” 6 For Financial Professional Use Only. Not for Use With Consumers.