Table of contents Build your business while protecting your clients with life insurance ..........3 Identify life insurance opportunities ................................................................... 4 Identify opportunities worksheet ........................................................................ 5 Start the conversation with confidence .............................................................. 6 Overcome objections .............................................................................................. 8 Conduct a needs analysis ....................................................................................... 10 Needs analysis worksheet .................................................................................... 11 Understand term versus permanent life insurance ..........................................12 We're with you at every step ................................................................................. 15 For Financial Professional Use Only. Not for Use With Consumers. 1