Life insurance might seem complicated – but it doesn’t have to be Life insurance can be a critical part of your clients’ financial and protection planning. Yet 41% of Americans don’t own any type of life insurance — individual or 1 group. Offering protection-focused products that fit your clients’ coverage gaps can be a simple solution for their needs that also helps grow your business. Use this step-by-step guide to discover how easy it can be to offer life insurance, anticipate and meet the needs of your clients, and sustain your business strategy. For Financial Professional Use Only. Not for Use With Consumers.