Understand term versus permanent life insurance Different solutions for different clients Once you have a solid understanding of a client's specific needs, you can then make a life insurance recommendation that fits their unique situation. There are two primary types to consider: term and permanent products. While both types provide protection, each solution solves for this differently. Term insurance provides temporary protection while a client grows assets elsewhere. Once coverage expires, your clients would have to use other assets to serve as their heirs' “death benefit.” Permanent coverage provides lasting protection so beneficiaries never have to tap into other investments to cover the expenses of an unexpected death. What’s best for your clients will depend on several factors. Download Term vs Permanent flyer Term life insurance An expense Consider offering term protection if your clients: Term life insurance provides pure death benefit coverage for a specific time period and is Are only looking for temporary coverage usually a less expensive option than permanent Have a limited budget life insurance. It delivers a death benefit to beneficiaries, but just for the specified term limit. Have a family with young children It’s important to explain to clients that these Have outstanding debts, like a mortgage or products are designated for temporary needs, and medical bills the death benefit will not be able to be used after the policy expires. Need to supplement existing life insurance coverage expires. 12 For Financial Professional Use Only. Not for Use With Consumers.